SPF Goes a Long Way This Summer! Social. Promos. Fresh Site.

Summer SPF - Social | Promos | Fresh Site

Every summer, business owners feel the heat personally and professionally. They want to vacation and enjoy the life and freedom they have that stems from being a business owner...yet every year (and ESPECIALLY this year due to COVID impacting revenue) sales are taking a even deeper dive. Small business owners go into their summer revenue damage control routines by throwing time, money and energy to keep their revenue afloat. Sometimes they even just lay down and take the loss and hope to make up for it in Q4.

How can business owners prevent the BURN this summer of sales plummeting? Here are three tasks to combat the burn of summer using a simple application of SPF.

Social Media Heat - Your town may all be vacationing or disconnecting in person due to COVID, but still...they are on social media more than ever! Reach them there by creating a clear message that calls to their needs. Consider adding virtual holidays into the traditional mix. Brand up some creative and promotions to go along. Here is a link to fish out the most obscure but captivating national holidays https://nationaltoday.com/

July 8 National Video Game Day

July 9 National Kitten Day

July 10 National Piña Colada Day

Play Sales into Covid Needs - Make the most of the large sales and events and incorporate COVID idiosyncrasies with your campaigns. For example, there will be less school uniform sales and more sports and lounge wear-sales. We have no clue how COVID is going to cripple all things back to school, so get creative and get ahead of that ball. There has to be a way that your brand is relevant to COVID.

Labor Day Sale - Honoring essential workers!

Back to School is different this year. EMBRACE THE CHANGE!

Freshen Your Site - Create a Summer Landing Page or swap your theme to gear your brand towards all things summer. Drum Creative in this article give three reasons to update your site during the summer. They say, why launch a new brand during the new year and get lost in the holiday season? Launch in the summer when people are connected by social media instead. Also, I bet whomever built your site (that may include you) can whip up a quick landing page or new skin on your site with summer graphics to give it a vibe that is current.

There are so many directions to freak out in when the summer revenue woes happen. They key is to find niches, be relevant and position your brand towards summer promotions. We at Bird Dog Creatives would love to look at your past and help you plan for the future during this scorcher of a COVID summer and year.