Social Justice Organizations as Clients

As a small advertising agency in the capital of Florida, I am surrounded by political associations and advocacy organizations. All which may or may not have funding for marketing and advertising at any given time.

Local advocacy organizations have not only been my bread and butter but they fuel me to become more strategic with budget and time. In my past life it was get the contract signed and fulfill it and look for the next client or dig deeper on that current client. Now, what a relief it is to be in control of my own businesses moral compass when it comes to working with these meaningful organizations.

On my current client roster, I currently work with some student loan and housing organizations that are a FORCE in my home town. Granted, I live in a town of 300,000 with 5 colleges and an average annual income of $24,000. As you can imagine with the federal funding roll outs there is much work to be done right now in these areas.

Don't be fooled, although these organizations are robust and have a national, state and local presence, they are driven by usually one person. One person that normally has a passion for making a change in this world. They have evolved from your stereotypical post 60's peaceful protesting to negotiating change in a digital ever moving world. I have to say it is empowering to be around these people and their mission.

As we turn the page to 2021 and all of the community fall out that has impacted us as small agencies, organizations and businesses, I am in hopes that I learn more about the intrinsic needs of my community and how I can join forces with these advocates in delivering their message in the digital world in a way that makes a difference.

Having Social Justice on your client roster is not only a pipeline to keep learning about issues that are preventing justice, but also building trust and equality for your community.