Influencer Campaigns - The Basics

In 2004 influencer campaigns crept into advertising toolboxes of the fashion industry as an unorthodox blend of marketing/advertising/public relations..

Influencer Campaigns can range from DIY small business budget focused to complex and pricey. I would recommend searching your social media management platform as they will most likely have some tools to get you started or pointed in the right direction. This Sprout Social article is a great resource to see if you think are are ready for the challenge. https://sproutsocial.com/insights/influencer-marketing/

A good influencer campaign should be powerful yet doesn't smell like a scam or desperation. Here is a great article of the do's and don'ts of influencer campaigns at Incentricampaigns.com. So many choices will present themselves upon the creation of your campaign and here are some decisions to consider:

• Which social platforms?

• Micro-influencers/Macro-Influencers?

• Images, reviews, videos, shares?

• What will the compensation look like?

• How will you stay in touch with influencers?

• How will you measure the success?

• Is it legal?

But if there is just one important piece to your influencer campaign I can write about in the article, it is defiantly deciding who your targets will be. This decision will drive all decisions in your campaign. To decide who they are, I would begin and focus on your already established social media demographics. One you dial that in and look at it a few different ways: gender, which platforms, quality of traffic, conversions onto site and for purchases, and you can better move on the above list of questions. Neil Patel has a great video also to get your fuel you to begin your campaign at neilpatel.com.

There is a TON of information out there to launch into your influencer campaign, from supermodels, stay at home dads to dogs...find your niche' and nail it!