Deck Your Digital for the Holidays

It's begun! Digital creative overload on desktop, tablets and mobile. How can you stand out and get the most sales and momentum from holiday traffic to your brand?

Forbes.com outlines some great plans to ring in the season successfully in more detail, but here are my favorite strategies on how to make the most out of your digital creative during the holidays.

Deck your website for the holidays! Dig into your site and change the theme to make someone feel at home for the holidays! Minimalist or ugly sweater style...something that says "holiday cheer" works. Most templated sites can change your theme with a simple click - so have fun with it!

Have you built a holiday landing page? If not, create one that is optimized for your "deals" of the season. Don't forget to change all of your destination URL's to your new holiday landing page or as close to your conversion page with any holiday ads. Create some new tags so you can see in real time what is working for your ROI.

Ecommerce? There is no doubt that creating new keywords for your pay-per-click campaigns that center around holiday deals or sales will change your ads performance. Check out this expert advice on some how-to's at wordstream.com.

Create a holiday themed video will stand you apart from all of the static ads out there. Creating another version to use as a video holiday card letting your current customers to keep them informed about all the deals lined up for the holidays just takes a few more minutes and keeps those that love your brand the most in the know. Here are some other practical applications for your holiday video at wavevideo.com.

Use social media to drum up conversation about what your plan is for holiday deals. Take advantage of any contesting or discounts social media users will want to share or talk about. Charity cause, selfie contest, holiday trivia...anything that will snowball into holiday excitement!

Updating holiday creatives in your digital space will give you the best changes as staying top of mind and engaging more than ever with those interested in your brand. Happy holidays to all and I hope dreams of sweet creatives now dance thru your h